

What is Cold Immersion?
Cold immersion involves submerging the body in water below 15°C, triggering the good old “cold shock response”. The get-me-out-of-here reaction to sudden cold exposure. While this initial response may feel intense, it’s the recovery from the cold shock where the transformative benefits occur.
Mental Health Benefits.
Before we get on to the physical side of things, we want to talk about the mind. This is our real why:
- Inner focus: Quiet the noise of daily life.
- Mental clarity: The cold sharpens your mind, enhancing decision-making and productivity.
- Presence: Feel fully alive in the moment as the cold pulls you into a state of mindfulness.
- Endorphins & dopamine: Enjoy an instant mood boost with a rush of feel-good hormones.
- Self-development: Channel the discipline and resilience built in the bath into other areas of life.
- Self-trust: Prove to yourself you can face challenges and overcome them.
- Self-love: Each plunge is an act of care for your body, mind, and overall wellbeing.
Physical Benefits.
Of course, none of the above could be possible were it not for the body’s natural recovery systems. Here's how your body benefits:
- Increased metabolism: The body burns calories to generate heat and energy.
- Muscle recovery: Speeds up your body’s repair process.
- Reduced inflammation: Lowers swelling and pain, promoting overall joint and muscle health.
- Activated brown fat: Stimulates fat-burning processes for long-term metabolic health.
- Improved immune system: Boosts circulation and immune response, helping to fend off illnesses.
- Better sleep: The cold shock response stabilises serotonin and cortisol to help you snooze.

Holistic Wellness, Made Easy.
At Jaide, our mission is to empower your journey toward holistic health with rituals that are both simple and transformative. We believe incorporating cold immersion into your wellness routine is a profound act of self-love. You’re making a bold commitment to your future self and embracing the long-term rewards of discipline and growth. The first step is facing the fear, and the courage you build here will ripple into every aspect of your life.
Start your journey with Jaide today—your future self will thank you.
This company was founded and operates on unceded land. We pay respects to the Gadigal Eora, and their elders past and present.